attention is

moral,

the truth is, we all

see it coming.

attention is what we owe

the work, and each other.

attention is what we owe

the work, and each other.

Hand-drawn illustration of two people in white carrying giant dominoes, linked by a blue paper dragon

attention is what we owe

the work, and each other.

Hand-drawn garden scene with a classical temple on a hill, a peacock, musicians on giant dominoes and a white chess knight

the

the

New
Creative

New
Creative

New
Creative

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO is a full service brand strategy and creative studio that helps design-forward businesses reposition their brand, so they can show and charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.


And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO is a full service brand strategy and creative studio that helps design-forward businesses reposition their brand, so they can show and charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.


And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO is a full service brand strategy & creative studio that helps design-forward businesses reposition their brand, so they can show and charge what their work is worth.


We work closely with each founder to find what makes them hard to copy, and then build a visual world around it. And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Oli Uygun signature
Oli Uygun signature
Line drawing of a crowned peacock within a circle, the Atelier WOO emblem

โ†’ 01 Selected

work

โ†’ 01 Selected

work

โ†’ 01 Selected

work

Founders we
worked with

Founders we built with

Founders we
worked with

Every project starts with a person and ends with a brand world no one else could claim.

Every project starts with a founder and ends with a visual world no one else could claim.

Every project starts with a person and ends with a brand world no one else could claim.

Black-and-white photo of Matthew Testa and Colleen Oโ€™Keefe, founders of Livingsystems

01. Matthew Testa, Colleen Oโ€™Keefe &

the world of Livingsystems

Claire Akkan, founder of Peshi HOME, seated in a navy dress

02. Claire Akkan &

the world of Peshi HOME

Man laughing and clapping in a crowd, from the world of Smlin

03. Florent Coudyser &

the world of Smlin

Dieuwke Van Woensel speaking on stage with a microphone, from the world of Innerprise

04. Dieuwke Van Woensel

& the world of Innerprise

Black-and-white portrait of Magda Szumna seated, from the world of INDIGO

05. Magda Szumna &

the world of INDIGO

Woman in a headscarf harvesting olives with a long pole, from the world of PatPat

06. Diana Horsmeier &

the world of PatPat

Black-and-white photo of women dancing and laughing together, from the world of SheRise

07. Katya de Freedericksz &

the world of SheRise

Ilaynur Safak, co-founder of GlampIt and Mona Glamping, at the campsite in SฤฑฤŸacฤฑk

08. Ilaynur Safak, Kivanc Koray &

the world of GlampIt

Jasmina Rehman, founder of MAIA

09. Jasmina Rehman &

the world of MAIA

Florent Coudyser, founder of Tunnel of Hope

10. Florent Coudyser &

the world of Tunnel of Hope

Black-and-white photo of Matthew Testa and Colleen Oโ€™Keefe, founders of Livingsystems

01. Matthew Testa, Colleen Oโ€™Keefe &

the world of Livingsystems

Claire Akkan, founder of Peshi HOME, seated in a navy dress

02. Claire Akkan &

the world of Peshi HOME

Man laughing and clapping in a crowd, from the world of Smlin

03. Florent Coudyser &

the world of Smlin

Dieuwke Van Woensel speaking on stage with a microphone, from the world of Innerprise

04. Dieuwke Van Woensel

& the world of Innerprise

Black-and-white portrait of Magda Szumna seated, from the world of INDIGO

05. Magda Szumna &

the world of INDIGO

Woman in a headscarf harvesting olives with a long pole, from the world of PatPat

06. Diana Horsmeier &

the world of PatPat

Black-and-white photo of women dancing and laughing together, from the world of SheRise

07. Katya de Freedericksz &

the world of SheRise

Ilaynur Safak, co-founder of GlampIt and Mona Glamping, at the campsite in SฤฑฤŸacฤฑk

08. Ilaynur Safak, Kivanc Koray &

the world of GlampIt

Jasmina Rehman, founder of MAIA

09. Jasmina Rehman &

the world of MAIA

Florent Coudyser, founder of Tunnel of Hope

10. Florent Coudyser &

the world of Tunnel of Hope

โ†’ 02 The WOO

โ†’ 02 The WOO

โ†’ 02 The WOO

METHOD

METHOD

METHOD

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

1 โ€” Origin

1 โ€” Origin

1 โ€” Origin

We find what makes your business hard to copy.

We find what makes your business hard to copy.

2 โ€” Strategy

2 โ€” Strategy

2 โ€” Strategy

We rebuild your offer, positioning, and message.

We rebuild your offer, positioning, and message.

We rebuild your offer, positioning, and message.

3 โ€” Identity

3 โ€” Identity

3 โ€” Identity

We draw, design and shoot your new brand identity.

We draw, design and shoot your new brand identity.

4 โ€” World

4 โ€” World

4 โ€” World

We launch the new brand across all channels.

We launch the new brand across all channels.

Line drawing of a hand holding up an eye inside a triangle, within a circle

โ†’ 03 Creative

services

โ†’ 03 Creative

services

โ†’ 03 Creative

services

End-to-end creative from strategy to production

End-to-end creative from strategy to production

End-to-end creative from strategy to production

WOO handles the process from strategy to production in a single connected system.

WOO handles the process from strategy to production in a single connected system.

Hand sketching characters in blue pen in a sketchbook, for WOO brand identity

01 Strategy & Repositioning

Find the one thing only your business owns, and make the case for charging more for it.

Hand sketching characters in blue pen in a sketchbook, for WOO brand identity

02 Brand Identity

Strategy, positioning, naming, tone of voice, visual identity, brand guidelines, and copywriting.

Blueprint-style drawing of an ornate building facade on a teal poster, for WOO editorial production

03 Web Design

Art-directed website design and build, landing pages, and editorial web experiences.

White-gloved hand holding a red velvet loafer against a dark red backdrop, for WOO creative campaigns

04 Creative Campaigns

Creative direction, concept development, campaign production for brand launches and product releases.

Person in a white robe with a red belt seated in a sunlit white room, for WOO web design

05 Editorial Production

Documentary series, YouTube productions, brand films, photography, and social content production.

Visitors in silhouette looking at a framed painting at an exhibition, for WOO commissioned art

06 Commissioned Art

Custom illustration, original paintings, and site-specific artwork for brands, spaces, and publications.

Line drawing of a blindfolded woman holding two crossed swords under a crescent moon, the YOUโ„ข salon emblem

โ†’ 04 Quarterly

โ†’ 04 Quarterly

โ†’ 04 Quarterly

SALON

SALON

SALON

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to sound alike.


YOUโ„ข is our way of rejecting the slop. It is a quarterly salon where we pick a topic, come together in an iconic location, and put on our blindfolds to dissect a cultural phenomenon together as it relates to business.

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to look alike. WOO believes that the antidote to performative thinking is presence and discussion. YOUโ„ข is our embodiment of that approach: a quarterly salon revolving around a blindfolded discussion.

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to sound alike.


YOUโ„ข is our way of rejecting the slop. It is a quarterly salon where we pick a topic, come together in an iconic location, and put on our blindfolds to dissect a cultural phenomenon together as it relates to business.

  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game
  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game
  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game
Line drawing of two men in suits sharing a quiet word, within a circle

โ†’ 05 Their

words

โ†’ 05 Their

words

โ†’ 05 Their

words

Voices from WOO's inner circle

Voices from WOO's inner circle

Voices from WOO's inner circle

Hear what the founders WOO has worked with have to say about the experience.

Hear what the founders WOO has worked with have to say about the experience.

Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Line drawing of a man in tails bowing deeply and tipping his top hat, within a circle

โ†’ 06 Journal

ELSEWHERE

โ†’ 06 Journal

ELSEWHERE

โ†’ 06 Journal

ELSEWHERE

A journal for anyone done with obvious takes

A journal for anyone done with obvious takes

A journal for anyone done with obvious takes

Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.

Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Deep Dive

โ†’ 07 Inside each

โ†’ 07 Inside each

โ†’ 07 Inside each

PHASE

PHASE

1 โ€”

Origin

We start with a conversation instead of a cold brief. Over several sessions we map what drives you, who your clients are and where your competitors stand. Then we check that your values match what you sell. You leave this phase with a clear position and a story only you can tell.

Deliverables

Founder Profiling

Audience Mapping

Market Research

Value Alignment

Positioning

Personal Narrative

Origin

2 โ€”

Strategy

In this phase, our job is to turn what we learned into decisions: what you offer, how you say it, what you charge and how the brand reaches its new buyers. Each choice traces back to phase one. You leave with a plan you can explain to your team and your clients.

Deliverables

Value Proposition

Messaging

Pricing

Go-to-Market Strategy

Brand Identity Framework

Brand Narrative

Strategy

3 โ€”

Identity

We start with the name and tagline, then build a new brand system around it: logo, color, illustration and icons. Voice and copy get rewritten alongside, so the words and the visuals sound like one person. You leave with a visual brand identity that can connect and scale.

Deliverables

Name & Tagline

Logo Design

Color System

Brand Voice

Copywriting

Illustration, Icons & Photography

Identity

4 โ€”

World

This is where the brand goes public. We build the website, then the material around it: editorial content, print, decks and templates. Guidelines keep it all consistent, so your team can make new pieces without us. You leave with a brand your team can keep building.

Deliverables

Web Design

Brand Guidelines

Editorial Content

Print & Collateral

Decks & Templates

Launch Support

World

Line drawing of a man in a suit carrying a peacock, its tail trailing behind him
Line drawing of a man in a suit carrying a peacock, its tail trailing behind him

โ†’ 08 Meet

โ†’ 08 Meet

โ†’ 08 Meet

OLI uygun

OLI uygun

OLI uygun

Founder &
Executive Creative Director

Founder &
Executive Creative Director

Founder &
Executive Creative Director

Oli is a brand strategist, creative director and artist, and the founder of Atelier WOO. He has worked with more than 50 founders, creating a visual world around what they loved buildingโ€ฆ

Oli Uygun is a brand strategist, creative director and artist, and the founder of Atelier WOO. He has worked with more than 50 founders, creating a visual world around what they loved buildingโ€ฆ

Oli Uygun is a brand strategist, creative director and artist, and the founder of Atelier WOO. He has worked with more than 50 founders, creating a visual world around what they loved buildingโ€ฆ

Oli Uygun, founder of Atelier WOO, walking with a peacock past a brownstone stoop in New York
Blue line drawing of a classical temple facade with columns

โ†’ Newsletter

โ†’ Newsletter

โ†’ Newsletter

SIGN UP

SIGN UP

Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a culture read, every Friday. Plus we share news & early invites to our YOUโ„ข salons.

Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a culture read, every Friday. Plus we share news & early invites to our YOUโ„ข salons.

Elsewhere & Events

Founder Oli Uygun writes ELSEWHERE, a culture read, every Friday. Plus we share news & early invites to our YOUโ„ข salons.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-forward businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

Atelier WOO is a full-service brand strategy and creative studio based in New York. We help design-forward businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

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