the truth is, we all
see it coming —
attention is what we owe
the work — and each other.
attention is what we owe
the work— and each other.
attention is what we owe
the work — and each other.
the
New
Creative
New
Creative
Automation made creative accessible. It also made it forgettable.
Atelier WOO is an artist-led strategy and branding studio based in New York and Amsterdam. We build brands that feel unmistakably human. In strategy, identity, copy, web, and social.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
AI made creative cheap. It also made it forgettable.
Atelier WOO is an artist-led strategy and branding studio based in New York City and Amsterdam. We build brands that feel unmistakably human. In strategy, identity, copy, web, and social.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
As automation becomes ubiquitous, brands find themselves sounding almost identical. But you didn’t leave your comfort zone to fit in. You started a business because there was something only you could bring to life. Something that doesn’t fit in a carousel.
It’s time to take it to new heights.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
Quick Links
Quick Links
Quick Links
Method
Method
Method
The formula that fuels our craft.
The formula that fuels our craft.
Commissions
Commissions
Commissions
A glimpse into our finest work.
A glimpse into our finest work.
Circle
Circle
Circle
Voices from WOO's partners.
Voices from WOO's partners.
the
method
method
People invest in people. We start with you. Meticulous in detail, artistic in spirit, the WOO way unfolds in 4 phases.
People invest in people. We start with you. Meticulous in detail, artistic in spirit, the WOO way unfolds in 4 phases.
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
Every brand was once a feeling. We sit with you until we understand exactly what yours is.
Every brand was once a feeling. We sit with you until we understand exactly what yours is.
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
We translate your worldview into strategy, laying the foundation for the creative that follows.
We translate your worldview into strategy, laying the foundation for the creative that follows.
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
The strategy becomes visible here. We sculpt a brand identity that carves itself in time.
Here strategy becomes visible. We sculpt a brand system that carves itself in time.
The strategy becomes visible here. We sculpt a brand identity that carves itself in time.
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
This is where your brand goes live. We make sure it finds its people, and resonates with them.
We deliver a living system designed to command authority and outlast the launch.
This is where your brand goes live. We make sure it finds its people, and resonates with them.
the
commissions
These brand ideas came fully composed.
We just brought structure and form.
These brand ideas came fully composed. We just brought structure and form.
Building local in global: Patpat
Building local in global:
Patpat
Building local in global: Patpat
Our challenge was to take something deeply local and translate it for a universal, life-oriented market without compromising its roots. The visuals, copy, and packaging needed to speak in a soft but confident voice, balancing ritual with refreshment.
Born in a small village near an ancient Greek city, PatPat treats olive oil as heritage, not product. We translated a way of life into a brand that feels slow yet full of life all the same.
To understand the brand better, we took a trip to the birthplace of PatPat Oil.
To understand the brand better, we took a trip to the birthplace of PatPat Oil.
To understand the brand better, we took a trip to the birthplace of PatPat Oil.
How do you distill 3,000 years of history into a narrative that feels fresh?
The world obsessed with with convenience. PatPat offers something slower, richer, and more deliberate.
We hand-painted a map of the region to emphasize provenance.
We hand-painted a map of the region to emphasize provenance.
We hand-painted a map of the region to emphasize provenance.
This is the story of Innerprise
The story of Innerprise
This is the story of Innerprise
When Dieuwke approached Atelier WOO, her growth partnership practice GrowthSpace had already outgrown its name, language, and audience. WOO helped Dieuwke rebrand GrowthSpace into The Innerprise, building an identity that treats inner work as a non-negotiable and refuses the bland noise of the guru culture.
When Dieuwke approached Atelier WOO, her growth partnership practice GrowthSpace had already outgrown its name, language, and audience. WOO helped Dieuwke rebrand GrowthSpace into The Innerprise, building an identity that treats inner work as a non-negotiable and refuses the bland noise of the guru culture.
The visual system of the Innerprise is built around ballpoint pen.
The visual system of the Innerprise is built around ballpoint pen.
The blue ballpoint pen is the universal symbol of the napkin sketch. Ink mirrors the life of a founder. It leaves no room for revision, recording each decision as it is made.
The blue ballpoint pen is the universal symbol of the napkin sketch. Ink mirrors the life of a founder. It leaves no room for revision, recording each decision as it is made.
Smlin: The case for radical optimism
Smlin: The case for radical optimism
Smlin: The case for radical optimism
When founder and growth partner Florent Coudyeser approached Oli, his intent was to build an online house for Smlin. For a brand that sets out to reimagine connection from the inside out, it's not easy to translate this radical optimism while avoiding the vague moral signaling common in HR practices.
Is it possible to make room for emotions at the workplace?
This commission was an opportunity to give lasting form to a growing movement, one that places ethics and emotional intelligence at the core of modern leadership.
We used minimal motion design to tell Smlin's story on its website.
We used minimal motion design to tell Smlin's story on its website.
We used minimal motion design to tell Smlin's story on its website.
the
words
words
People invest in people.
Hear from those that invested in WOO.
Magdalena Szumna
Magdalena Szumna
Magdalena Szumna
Indigo Diversity Consulting
Indigo Diversity Consulting
Indigo Diversity Consulting
From day one, WOO was interested in why my work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded. From the brand identity to the tone of voice, he translated my vision for INDIGO into reality.
From day one, WOO was interested in why my work mattered.
They took sensitive, complex ideas and built a narrative that felt clear and grounded, translating my vision for INDIGO into reality.
About YOU™
Slow Down
About YOU™
This is You™
This is You™
Everything is starting to look the same.
As automation becomes mainstream, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Every quarter WOO Cohort founders and select guests are notified about the main theme, guests and the creative format of the next YOU™ edition.
Everything is starting to look the same.
As automation becomes ubiquitous, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Every quarter WOO Cohort founders and select guests are notified about the main theme, guests and the creative format of the next YOU™ edition.
Everything is starting to look the same.
As automation becomes ubiquitous, brands increasingly sound and feel alike. We designed YOU™ as a quiet reset. It’s an intimate salon where creative founders gather to refine and cherish the one thing technology cannot replicate: their judgment, taste, and unique point of view.
Every quarter WOO Cohort founders and select guests are notified about the next YOU™ edition.
Slow Down
Slow Down
genuine
We don't hand out business cards.
no fluff
We don't hand out business cards.
genuine
We don't hand out cards.
present
We put devices away to stay engaged.
present
We unplug to remain present.
present
We unplug to remain present.
relevant
We love having experts around.
relevant
We love honest discussion.
relevant
We love having experts around.
Deep Dive
Deep Dive
methodology
methodology
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
Through personal mapping, and our internal framework, you examine what drives you, what sustains you, and how it should be released out in the world. You sharpen your perspective before we shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We're now giving your vision a shape the world can see, feel, and remember. Every choice, from verbal tone to texture, is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
We're now bringing your vision into the world, fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
Slow Down
Slow Down
atelier.woo
atelier.woo
atelier.woo
The Alchemist
The Alchemist
The Alchemist is a private journal for founders who value rhythm over speed. Field notes, essays, conversations and the occasional gathering off the page. Primarily for WOO Cohort Founders.
The Alchemist is a private journal for founders who value rhythm over speed. Field notes, essays, conversations and the occasional gathering off the page. Primarily for WOO Cohort Founders.
Slow Down
Slow Down
Field Notes
Observations from the edges.
Field Notes
Observations from the edges.
Conversations
Features and shared reflections.
Conversations
Features and shared reflections.
Patterns
Shifts in the taste economy.
Patterns
Shifts in the taste economy.
The Alchemist
The Alchemist
The Alchemist
A taste of what’s inside the Alchemist.
A taste of what’s inside
the Alchemist.
