attention is
moral,
the truth is, we all
see it coming —
attention is what we owe
the work — and each other.
attention is what we owe
the work— and each other.
attention is what we owe
the work — and each other.
the
the
New
Creative
New
Creative
New
Creative
Automation is making marketing accessible. It is also making your brand forgettable.
Atelier WOO helps design-led businesses reposition their brand, so they can charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.
All by hand.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
Automation is making marketing accessible. It is also making your brand forgettable.
Atelier WOO helps design-led businesses reposition their brand, so they can charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.
All by hand.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
Automation is making marketing accessible. It is also making your brand forgettable.
Atelier WOO helps design-led businesses reposition their brand, so they can charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.
All by hand.
Welcome to the New Creative.
Oli Uygun
Executive Creative Director
→ 01 Select
work
→ 01 Select
work
→ 01 Select
work
Founders we
built with
Founders we
built with
Every project starts with a person and ends with a visual world no one else could claim.
Every project starts with a person and ends with a visual world no one else could claim.
01. Florent Coudyser &
the world of Smlin
02. Dieuwke Van Woensel & the world of Innerprise
02. Magda Szumna &
the world of INDIGO
04. Diana Horsmeier &
the world of PatPat
05. Katya de Freedericksz &
the world SheRise
01. Florent Coudyser &
the world of Smlin
02. Dieuwke Van Woensel & the world of Innerprise
02. Magda Szumna &
the world of INDIGO
04. Diana Horsmeier &
the world of PatPat
05. Katya de Freedericksz &
the world SheRise
→ 02 Human
→ 02 Human
→ 02 Human
philosophy
philosophy
philosophy
Strategy first.
Made by hand.
Every project follows the same four phases.
Strategy first.
Made by hand.
Every project follows the same four phases.
Strategy first.
Made by hand.
Every project follows the same four phases.
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
1 — origin
Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative
Through founder profiling and market research, we find what makes your business hard to copy.
Through founder profiling and market research, we find what makes your business hard to copy.
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
2 — strategy
Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative
Every creative decision gets a reason. We reset your positioning and pricing before anything is designed.
Every creative decision gets a reason. We reset your positioning and pricing before anything is designed.
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
3 — identity
Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design
This is where strategy becomes visible. We draw it by hand first, then refine it digitally so it works at any scale.
Here strategy becomes visible. We sculpt a brand system that carves itself in time.
This is where strategy becomes visible. We draw it by hand first, then refine it digitally so it works at any scale.
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
4 — world
Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support
We make sure your brand finds its people. Website, guidelines, photos, film and launch, all handled in-house.
We deliver a living system designed to command authority and outlast the launch.
We make sure your brand finds its people. Website, guidelines, photos, film and launch, all handled in-house.
→ 03 Creative
services
→ 03 Creative
services
→ 03 Creative
services
End to end creative from strategy to production
End to end creative from strategy to production
End to end creative from strategy to production
WOO handles the process from strategy to production in a single connected system.
WOO handles the process from strategy to production in a single connected system.
01 Brand Identity
Strategy, positioning, naming, tone of voice, visual identity, brand guidelines, and copywriting.
02 Web Design
Art-directed website design and build, landing pages, and editorial web experiences.
03 Editorial Production
Documentary series, YouTube productions, brand films, photography, and social content production.
04 Creative Campaigns
Creative direction, concept development, campaign production for brand launches and product releases.
05 Commissioned Art
Custom illustration, original paintings, and site-specific artwork for brands, spaces, and publications.
→ 04 Community
→ 05 Community
→ 04 Community
EVENTS
EVENTS
EVENTS
Introducing YOU™
As automation becomes mainstream, everything and everyone is starting sound alike. WOO believes that the antidote to performative thinking is presence and discussion.
We host 2 recurring events for creative leaders. YOU™ is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.
Introducing YOU™
As automation becomes mainstream, everything and everyone is starting sound alike. WOO believes that the antidote to performative thinking is presence and discussion.
We host 2 recurring events for creative leaders. YOU™ is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.
Introducing YOU™
As automation becomes mainstream, everything and everyone is starting sound alike. WOO believes that the antidote to performative thinking is presence and discussion.
We host 2 recurring events for creative leaders. YOU™ is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.
→ 05 Their
words
→ 04 Their
words
→ 05 Their
words
Voices from WOO's inner circle
Voices from WOO's inner circle
Voices from WOO's inner circle
Hear what the founders WOO has worked with have to say about the experience.
Hear what the founders WOO has worked with have to say about the experience.
From day one, WOO was interested in why our work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded. translating my vision for INDIGO into reality.
From day one, WOO was interested in why my work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded, translating my vision for INDIGO into reality.
Magdalena Szumna
Magdalena Szumna
Indigo Diversity Consulting
Indigo Diversity Consulting
From day one, WOO was interested in why our work mattered. They took sensitive, complex ideas and built a narrative that felt clear and grounded. translating my vision for INDIGO into reality.
Magdalena Szumna
Indigo Diversity Consulting
Deep Dive
→ 06 Methodology
→ 06 Methodology
→ 06 Methodology
the
woo
way
the
woo
way
the
woo
way
1 —
Origin
We start with a conversation instead of a cold brief. Over several sessions we map what drives you, who your clients are and where your competitors stand. Then we check that your values match what you sell. You leave this phase with a clear position and a story only you can tell.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
In this phase, our job is to turn what we learned into decisions: what you offer, how you say it, what you charge and how the brand reaches its new buyers. Each choice traces back to phase one. You leave with a plan you can explain to your team and your clients.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We start with the name and tagline, then build a new brand system around it: logo, color, illustration and icons. Voice and copy get rewritten alongside, so the words and the visuals sound like one person. You leave with visual brand identity that can connect and scale.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
This is where the brand goes public. We build the website, then the material around it: editorial content, print, decks and templates. Guidelines keep it all consistent, so your team can make new pieces without us. You leave with a brand your team can keep building.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
We start with a conversation instead of a cold brief. Over several sessions we map what drives you, who your clients are and where your competitors stand. Then we check that your values match what you sell. You leave this phase with a clear position and a story only you can tell.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
In this phase, our job is to turn what we learned into decisions: what you offer, how you say it, what you charge and how the brand reaches its new buyers. Each choice traces back to phase one. You leave with a plan you can explain to your team and your clients.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We start with the name and tagline, then build a new brand system around it: logo, color, illustration and icons. Voice and copy get rewritten alongside, so the words and the visuals sound like one person. You leave with visual brand identity that can connect and scale.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
This is where the brand goes public. We build the website, then the material around it: editorial content, print, decks and templates. Guidelines keep it all consistent, so your team can make new pieces without us. You leave with a brand your team can keep building.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
1 —
Origin
We start with a conversation instead of a cold brief. Over several sessions we map what drives you, who your clients are and where your competitors stand. Then we check that your values match what you sell. You leave this phase with a clear position and a story only you can tell.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
Origin
2 —
Strategy
In this phase, our job is to turn what we learned into decisions: what you offer, how you say it, what you charge and how the brand reaches its new buyers. Each choice traces back to phase one. You leave with a plan you can explain to your team and your clients.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
Strategy
3 —
Identity
We start with the name and tagline, then build a new brand system around it: logo, color, illustration and icons. Voice and copy get rewritten alongside, so the words and the visuals sound like one person. You leave with visual brand identity that can connect and scale.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
Identity
4 —
World
This is where the brand goes public. We build the website, then the material around it: editorial content, print, decks and templates. Guidelines keep it all consistent, so your team can make new pieces without us. You leave with a brand your team can keep building.
Modules
Web Design
Content Strategy
Editorial Content
Templates & Guidelines
Print & Collateral
Decks
6+
World
→ 07 Journal
ELSEWHERE
→ 07 Journal
ELSEWHERE
→ 07 Journal
ELSEWHERE
A journal for anyone done with obvious takes
A journal for anyone done with obvious takes
A journal for anyone done with obvious takes
Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.
Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.
