attention is

moral,

the truth is, we all

see it coming.

attention is what we owe

the work, and each other.

attention is what we owe

the work, and each other.

Hand-drawn illustration of two people in white carrying giant dominoes, linked by a blue paper dragon

attention is what we owe

the work, and each other.

Hand-drawn garden scene with a classical temple on a hill, a peacock, musicians on giant dominoes and a white chess knight

the

the

New
Creative

New
Creative

New
Creative

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO helps design-led businesses reposition their brand, so they can show and charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.


And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO helps design-led businesses reposition their brand, so they can show and charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.


And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Automation is making marketing accessible. It is also making your brand forgettable.


Atelier WOO helps design-led businesses reposition their brand, so they can show and charge what their work is worth. We work closely with each founder to find what makes them hard to copy, and then build a visual world around it.


And we do it by hand.


Welcome to the New Creative.


Oli Uygun

Founder

Oli Uygun signature
Oli Uygun signature
Line drawing of a crowned peacock within a circle, the Atelier WOO emblem

โ†’ 01 Select

work

โ†’ 01 Select

work

โ†’ 01 Select

work

Founders we
built with

Founders we built with

Founders we
built with

Every project starts with a person and ends with a visual world no one else could claim.

Every project starts with a founder and ends with a visual world no one else could claim.

Every project starts with a person and ends with a visual world no one else could claim.

Black-and-white photo of Matthew Testa and Colleen Oโ€™Keefe, founders of Livingsystems

01. Matthew Testa, Colleen Oโ€™Keefe &

the world of Livingsystems

Claire Akkan, founder of Peshi HOME, seated in a navy dress

02. Claire Akkan &

the world of Peshi HOME

Man laughing and clapping in a crowd, from the world of Smlin

03. Florent Coudyser &

the world of Smlin

Dieuwke Van Woensel speaking on stage with a microphone, from the world of Innerprise

04. Dieuwke Van Woensel

& the world of Innerprise

Black-and-white portrait of Magda Szumna seated, from the world of INDIGO

05. Magda Szumna &

the world of INDIGO

Woman in a headscarf harvesting olives with a long pole, from the world of PatPat

06. Diana Horsmeier &

the world of PatPat

Black-and-white photo of women dancing and laughing together, from the world of SheRise

07. Katya de Freedericksz &

the world of SheRise

Ilaynur Safak, co-founder of GlampIt and Mona Glamping, at the campsite in SฤฑฤŸacฤฑk

08. Ilaynur Safak, Kivanc Koray &

the world of GlampIt

Jasmina Rehman, founder of MAIA

09. Jasmina Rehman &

the world of MAIA

Florent Coudyser, founder of Tunnel of Hope

10. Florent Coudyser &

the world of Tunnel of Hope

Black-and-white photo of Matthew Testa and Colleen Oโ€™Keefe, founders of Livingsystems

01. Matthew Testa, Colleen Oโ€™Keefe &

the world of Livingsystems

Claire Akkan, founder of Peshi HOME, seated in a navy dress

02. Claire Akkan &

the world of Peshi HOME

Man laughing and clapping in a crowd, from the world of Smlin

03. Florent Coudyser &

the world of Smlin

Dieuwke Van Woensel speaking on stage with a microphone, from the world of Innerprise

04. Dieuwke Van Woensel

& the world of Innerprise

Black-and-white portrait of Magda Szumna seated, from the world of INDIGO

05. Magda Szumna &

the world of INDIGO

Woman in a headscarf harvesting olives with a long pole, from the world of PatPat

06. Diana Horsmeier &

the world of PatPat

Black-and-white photo of women dancing and laughing together, from the world of SheRise

07. Katya de Freedericksz &

the world of SheRise

Ilaynur Safak, co-founder of GlampIt and Mona Glamping, at the campsite in SฤฑฤŸacฤฑk

08. Ilaynur Safak, Kivanc Koray &

the world of GlampIt

Jasmina Rehman, founder of MAIA

09. Jasmina Rehman &

the world of MAIA

Florent Coudyser, founder of Tunnel of Hope

10. Florent Coudyser &

the world of Tunnel of Hope

โ†’ 02 Eclectic

โ†’ 02 Eclectic

โ†’ 02 Eclectic

philosophy

philosophy

philosophy

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

Strategy first.
Made by hand.

At Atelier WOO, every project

follows the same four phases.

1 โ€” Origin

Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative

1: origin

Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative

1 โ€” Origin

Founder profiling, audience mapping, market research, value alignment, positioning, personal narrative

Through founder profiling and market research, we find what makes your business hard to copy.

Through founder profiling and market research, we find what makes your business hard to copy.

2 โ€” Strategy

Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative

Hand with fingertips lit like candle flames on a warm peach background

2: strategy

Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative

Hand with fingertips lit like candle flames on a warm peach background

2 โ€” Strategy

Value Integration, Value Communication, Pricing, Go-to-Market Strategy, Brand Identity Framework, Brand Narrative

Hand with fingertips lit like candle flames on a warm peach background

Every creative decision gets a reason. We reset your positioning and pricing before anything is designed.


Every creative decision gets a reason. We reset your positioning and pricing before anything is designed.

3 โ€” Identity

Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

3: identity

Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

3 โ€” Identity

Name & Tagline, Logo Design, Color System, Brand Voice, Copywriting, Illustration & Icon Design

Giant green cherub statue against a blue sky, with a tiny worker on a ladder at its base

This is where strategy becomes visible. We draw it by hand first, then refine it digitally so it works at any scale.

This is where strategy becomes visible. We draw it by hand first, then refine it digitally so it works at any scale.

This is where strategy becomes visible. We draw it by hand first, then refine it digitally so it works at any scale.

4 โ€” World

Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support

Castle on a floating rock above a calm dark sea

4: world

Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support

Castle on a floating rock above a calm dark sea

4 โ€” World

Brand Guidelines, Pitch Deck, Web Design, Branded Assets, Collateral Systems, Launch Support

Castle on a floating rock above a calm dark sea

We make sure your brand finds its people. Website, guidelines, photos, film and launch, all handled in-house.

We make sure your brand finds its people. Website, guidelines, photos, film and launch, all handled in-house.

We make sure your brand finds its people. Website, guidelines, photos, film and launch, all handled in-house.

โ†’ 03 Creative

services

โ†’ 03 Creative

services

โ†’ 03 Creative

services

End-to-end creative from strategy to production

End-to-end creative from strategy to production

End-to-end creative from strategy to production

WOO handles the process from strategy to production in a single connected system.

WOO handles the process from strategy to production in a single connected system.

Hand sketching characters in blue pen in a sketchbook, for WOO brand identity

01 Brand Identity

Strategy, positioning, naming, tone of voice, visual identity, brand guidelines, and copywriting.

Blueprint-style drawing of an ornate building facade on a teal poster, for WOO editorial production

02 Web Design

Art-directed website design and build, landing pages, and editorial web experiences.

Person in a white robe with a red belt seated in a sunlit white room, for WOO web design

03 Editorial Production

Documentary series, YouTube productions, brand films, photography, and social content production.

White-gloved hand holding a red velvet loafer against a dark red backdrop, for WOO creative campaigns

04 Creative Campaigns

Creative direction, concept development, campaign production for brand launches and product releases.

Visitors in silhouette looking at a framed painting at an exhibition, for WOO commissioned art

05 Commissioned Art

Custom illustration, original paintings, and site-specific artwork for brands, spaces, and publications.

Line drawing of a blindfolded woman holding two crossed swords under a crescent moon, the YOUโ„ข salon emblem

โ†’ 04 Community

โ†’ 04 Community

โ†’ 04 Community

EVENTS

EVENTS

EVENTS

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to sound alike. WOO believes that the antidote to performative thinking is presence and discussion.


We host 2 recurring events for creative leaders. YOUโ„ข is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to sound alike. WOO believes that the antidote to performative thinking is presence and discussion.


We host 2 recurring events for creative leaders. YOUโ„ข is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.

Introducing YOUโ„ข

As automation becomes mainstream, everything and everyone is starting to sound alike. WOO believes that the antidote to performative thinking is presence and discussion.


We host 2 recurring events for creative leaders. YOUโ„ข is a quarterly salon in the dark recurring in New York and Amsterdam and Founder Atelier meets every 2 weeks in an undisclosed location to dissect one cultural phenomenon as it relates to branding.

  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game
  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game
  • Polaroid from a YOUโ„ข salon in the dark, with a handwritten caption, clipped to paper
  • Two blindfolded guests on a red sofa at a YOUโ„ข salon
  • Blindfolded guests seated around a low round table in a lounge at a YOUโ„ข salon
  • Stack of polaroids showing guests in conversation at a YOUโ„ข salon
  • Two guests leaning over cards on a table in the dark at a YOUโ„ข salon
  • Polaroid of a host speaking to seated, blindfolded guests at a YOUโ„ข salon
  • Guests mingling in a warmly lit bar at a YOUโ„ข salon
  • Handwritten word cards with animal names spread on a red table, a YOUโ„ข salon game

โ†’ 05 Their

words

โ†’ 05 Their

words

โ†’ 05 Their

words

Voices from WOO's inner circle

Voices from WOO's inner circle

Voices from WOO's inner circle

Hear what the founders WOO has worked with have to say about the experience.

Hear what the founders WOO has worked with have to say about the experience.

Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Polaroid of Claire Akkan, captioned โ€œClaireโ€
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Claire Akkan
Founder, Peshi Home
We launched something we were very proud to put our name on. Peshi had a clear story but it hadn't been expressed succinctly yet till WOO came in.
Florent Coudyeser
Founder, Smlin
Is WOO worth it? Wow, yeah! No one understood how to turn our concept into a wow website But WOO did!
Magda Szumna
Founder, Indigo
People compliment how INDIGO looks all the time. In a time of AI-generated sameness, that's gold.
Dieuwke Van Woensel
Founder, Innerprise
Oli gave us a voice that is wise, warm and a little funny, with zero hustle talk. Founders now get who we are in one read.
Line drawing of a man in tails bowing deeply and tipping his top hat, within a circle

โ†’ 06 Journal

ELSEWHERE

โ†’ 06 Journal

ELSEWHERE

โ†’ 06 Journal

ELSEWHERE

A journal for anyone done with obvious takes

A journal for anyone done with obvious takes

A journal for anyone done with obvious takes

Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.

Elsewhere is where we say what we actually think. Mostly about brands, culture, and the good and bad of creative work.

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Figure in a white robe with a red belt seated on blue steps among clouds

You should build a silly brand, silly!

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Man walking past tall New York buildings in warm late-afternoon light

Is American luxury, an oxymoron?

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Spiral ramps of the Guggenheim Museum rotunda in New York, black and white

The hitchhiker's guide to New York City

Deep Dive

โ†’ 07 Methodology

โ†’ 07 Methodology

โ†’ 07 Methodology

the

woo

way

the

woo

way

the

woo

way

1 โ€”

Origin

We start with a conversation instead of a cold brief. Over several sessions we map what drives you, who your clients are and where your competitors stand. Then we check that your values match what you sell. You leave this phase with a clear position and a story only you can tell.

Modules

Founder Profiling

Audience Mapping

Market Research

Value Alignment

Positioning

Personal Narrative

Origin

2 โ€”

Strategy

In this phase, our job is to turn what we learned into decisions: what you offer, how you say it, what you charge and how the brand reaches its new buyers. Each choice traces back to phase one. You leave with a plan you can explain to your team and your clients.

Modules

Value Integration

Value Communication

Pricing

Go-to-Market Strategy

Brand Identity Framework

Brand Narrative

Strategy

3 โ€”

Identity

We start with the name and tagline, then build a new brand system around it: logo, color, illustration and icons. Voice and copy get rewritten alongside, so the words and the visuals sound like one person. You leave with a visual brand identity that can connect and scale.

Modules

Name & Tagline

Logo Design

Color System

Brand Voice

Copywriting

Illustration & Icon Design

Identity

4 โ€”

World

This is where the brand goes public. We build the website, then the material around it: editorial content, print, decks and templates. Guidelines keep it all consistent, so your team can make new pieces without us. You leave with a brand your team can keep building.

Modules

Web Design

Content Strategy

Editorial Content

Templates & Guidelines

Print & Collateral

Decks

World

Line drawing of a man in a suit carrying a peacock, its tail trailing behind him

โ†’ 08 Meet

โ†’ 08 Meet

โ†’ 08 Meet

OLI UYGUN

OLI UYGUN

OLI UYGUN

Founder of
Atelier WOO

Founder of
Atelier WOO

Founder of Atelier WOO

Oli is a brand strategist, creative director and artist, and the founder of Atelier WOO. He has worked with more than 50 founders, creating a visual world around what they loved buildingโ€ฆ

Oli is a brand strategist, creative director and artist, and the founder of Atelier WOO. He has worked with more than 50 founders, creating a visual world around what they loved buildingโ€ฆ

Man in a suit walking with a peacock past a brownstone stoop in New York

โ†’ Community

โ†’ Community

โ†’ Community

SIGN UP

SIGN UP

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

to get the scoop, straight from the Atelier.

We host salons, share announcements and talk about how we can build better brands.

Atelier WOO is a full-service brand strategy and creative studio based in New York + Amsterdam. We help design-led businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

Atelier WOO is a full-service brand strategy and creative studio based in New York + Amsterdam. We help design-led businesses reposition their brand so they can show and charge what their work is worth. We find what makes each founder hard to copy and build a visual world around it. And we do it by hand.

Navigation

Navigation

Home

Work

About WOO

About Oli Uygun

Events

Elsewhere

The New Creative

Contact

Social

Social

Substack

Youtube

Instagram

Instagram

LinkedIn

LinkedIn

Spotify

Resources

Resources

Partnerships

Press Features

Speaking

Opportunities

Opportunities

hear

hear

hear

hear

hear

hear

atelier.woo

atelier.woo

New York + Amsterdam

New York + Amsterdam

NYC + Amsterdam

Privacy Policy

Terms of Service