The challenge wasn’t credibility—it was accessibility. Indigo had the intellectual weight, but the brand lacked the structure and clarity to make its thinking usable and persuasive at scale. The existing identity didn’t support its ambition to lead the inclusion conversation across sectors.
We developed a brand system that could hold complexity without becoming abstract. The tone was sharpened, the positioning restructured, and the visual identity redesigned to feel both human and institutional. Every element—from typography to web architecture—was built to convey both trust and forward-thinking leadership.
Inclusion is often handled as an HR initiative—Indigo treats it as strategy. Their work reshapes how leadership is practiced across sectors.
This commission was about translating that strategic clarity into a brand with the same level of conviction.
Next projects.
(2016-25©)
