atelier.woo®
the
New
Creative
You didn’t leave your comfort zone to fit in. You’re a founder because there’s something you knew only you could bring to life.
This is where I'm supposed to say something moving—on clarity, storytelling, perhaps a fire metaphor. But you already know why you’re here. You’re building something that doesn’t fit in a carousel. It needs air. A system. A soul.
Welcome to the New Creative.
Oli Uygun,
Founder
Quick Links
Quick Links
Ethos
Ethos
The formula that fuels our craft.
Commissions
Commissions
A glimpse into our finest work.
Words
Words
Voices from our inner circle.
the
ethos
ethos
Your passion is your power. We believe in dignifying it—dissecting the force behind what only you can build. Obsessive in detail, artistic in spirit, the WOO way unfolds in 4 phases.
Phase 1
at woo®
Awake
Every movement was once an idea. Unlock the spark that fuels yours.
Phase 1
at woo®
Awake
Every movement was once an idea. Unlock the spark that fuels yours.
Every movement was once an idea. Uncover the spark that fuels yours.
Phase 2
at woo®
Align
Strategize with precision — great minds move by design.
Phase 2
at woo®
Align
Strategize with precision — great minds move by design.
Strategize your narrative with precision. Great minds move by design.
Phase 3
at woo®
Ascend
Build a brand that carves itself in time. Be seen, be felt, be remembered.
Phase 3
at woo®
Ascend
Build a brand that carves itself in time. Be seen, be felt, be remembered.
Build a brand that carves itself in time. Be an authority in your space.
Phase 4
at woo®
Achieve
Scale with clarity, while adapting seamlessly. To evolve is to become.
Phase 4
at woo®
Achieve
Scale with clarity, while adapting seamlessly. To evolve is to become.
Scale and adapt with clarity and precision. To evolve is to become.
the
commissions
commissions
These ideas came fully formed.
We just brought the structure. And snacks.
the
words
words
Said in passing.
Remembered with weight.
Magdalena Szumna
Indigo Diversity Consulting
Indigo Diversity Consulting
From day one, Oli didn’t just ask about the work—he asked why it mattered.
He took sensitive, complex ideas and built a narrative that felt clear, grounded, without softening the edges.
Even my dog, Bodie, is a fan. And not just for the treats.
From day one, Oli didn’t just ask about the work—he asked why it mattered. He took sensitive, complex ideas and built a narrative that felt clear, grounded, without softening the edges.
Even my dog, Bodie, is a fan. And not just for the treats.
commissions completed across 11 countries.
commissions completed across 11 countries.
cohorts yearly. Fewer than 10 admitted.
cohorts yearly. Fewer than 10 admitted.
by referral: those who came, sent others.
by referral: those who came, sent others.
countries touched. Global in reach.
countries touched. Global in reach.
Deep Dive
Deep Dive
methodology
methodology
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
Slow Down
atelier.woo®
atelier.woo®
The Alchemist
The Alchemist is a journal for the contemporary founder—part lens, part mirror. In a culture of empty signals and endless consumption, perspective is rare.
Each Friday, a new piece is published—field notes, conversations, and reflections designed to expand your lens, so you can see more clearly, think more freely, and build with deeper intent.
Primarily reserved for WOO cohort founders. Others may apply to access.
The Alchemist is a journal for founders who think dangerously. Part lens, part mirror.
We publish field notes, conversations, and slow thoughts from the edge of things— the kind that make you squint first, then grin like you’re onto something.
Mostly for our cohort. If you're not in it but still curious, let Petra know. He usually knows best.
01
Field Notes: Observations from the edges—what we’re seeing, sensing, and questioning.
01
Field Notes: Observations from the edges—what we’re seeing, sensing, and questioning.
02
Conversations: Founder dialogues and shared reflections, recorded in trust, not performance.
02
Conversations: Founder dialogues and shared reflections, recorded in trust, not performance.
03
Patterns: Shifts in culture, business, and taste—mapped for those building with intent.
03
Patterns: Shifts in culture, business, and taste—mapped for those building with intent.
04
Instruments: crafted tools curated for founders who build with discipline and depth.
04
Instruments: crafted tools curated for founders who build with discipline and depth.
The Alchemist
an introduction
The Alchemist
an introduction
You Were Warned
We publish signals, patterns, and thoughts that stay in your head longer than they should.
atelier.woo®
atelier.woo®
the
New
Creative
You didn’t leave your comfort zone to fit in. You’re a founder because there’s something you knew only you could bring to life.
This is where I'm supposed to say something moving—on clarity, storytelling, perhaps a fire metaphor. But you already know why you’re here. You’re building something that doesn’t fit in a carousel. It needs air.
A system. A soul.
Welcome to the New Creative.
Oli Uygun,
Founder
Ethos
The formula that fuels our craft.
Commissions
A glimpse into our finest work.
Words
Voices from our inner circle.
the
ethos
Your passion is your power. The WOO way begins with dignifying it—dissecting the force behind what only you can build. Obsessive in detail, artistic in spirit, the process unfolds in the following 4 phases.
Phase 1
at woo®
Awake
Every movement was once an idea. Unlock the spark that fuels yours.
Phase 1
at woo®
Awake
Every movement was once an idea. Unlock the spark that fuels yours.
Every movement was once an idea. Unveil the spark fueling yours.
Phase 2
at woo®
Align
Strategize with precision — great minds move by design.
Phase 2
at woo®
Align
Strategize with precision — great minds move by design.
Strategize with precision. Great minds move by design.
Phase 3
at woo®
Ascend
Build a brand that carves itself in time. Be seen, be felt, be remembered.
Phase 3
at woo®
Ascend
Build a brand that carves itself in time. Be seen, be felt, be remembered.
Build a brand that carves itself in time. Be an authority in your space.
Phase 4
at woo®
Achieve
Scale with clarity, while adapting seamlessly. To evolve is to become.
Phase 4
at woo®
Achieve
Scale with clarity, while adapting seamlessly. To evolve is to become.
Scale and adapt with clarity and precision. To evolve is to become.
the
commissions
Every founder brings a singular vision. Here's a a glimpse into the few past cohorts we couldn't say no to.
the
words
Said in passing. Remembered with weight.
Magalena Szumna
Indigo Diversity Consulting
From day one, Oli didn’t just ask about the work—he asked why it mattered. He took sensitive, complex ideas and built a narrative that felt clear, grounded, without softening the edges.
Even my dog, Bodie, is a fan. And not just for the treats.
commissions completed across 11 countries.
commissions completed across 11 countries.
cohorts yearly. Fewer than 10 admitted.
cohorts yearly. Fewer than 10 admitted.
by referral: those who came, sent others.
by referral: those who came, sent others.
countries touched. Global in reach.
countries touched. Global in reach.
Deep Dive
Deep Dive
inside.woo
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
1
AWAKE: Foundation
Through guided sessions, personal mapping, and our internal framework, you examine what drives you, what sustains you, and whether it’s ready to meet the world. You sharpen your perspective before you shape the plan.
Modules
Founder Profiling
Audience Mapping
Market Research
Value Alignment
Positioning
Personal Narrative
6+
AWAKE: Foundation
2
ALIGN: Strategy
We're now beginning to shape the story. Here, your strengths are the strategy. Bulding on the outputs from the previous phase, you align what makes you unique with how the world needs to hear it. You walk out with a voice, a direction, and a plan built from who you already are.
Modules
Value Integration
Value Communication
Pricing
Go-to-Market Strategy
Brand Identity Framework
Brand Narrative
6+
ALIGN: Strategy
3
ASCEND: Brand
We're now giving your vision a shape the world can see, feel, and remember. Every choice—from verbal tone to texture—is drawn from the clarity you’ve earned. We don't don’t follow a trend. We're letting you build something time can’t easily shake.
Modules
Name & Tagline
Logo Design
Color System
Brand Voice
Copywriting
Illustration & Icon Design
7+
ASCEND: Brand
4
ACHIEVE: Ecosystem
We're now bringing your vision into the world—fully formed, ready to grow. Your passion is now a brand that lives across a tailored ecosystem. Everything remains cohesive, intentional, and unmistakably yours.
Modules
Brand Guidelines
Pitch Deck
Web Design
Branded Assets
Collateral Systems
Launch Support
6+
ACHIEVE: Ecosystem
Slow Down
Slow Down
atelier.woo®
atelier.woo®
The Alchemist
The Alchemist is a journal for founders who think dangerously. Part lens, part mirror.
We publish field notes, conversations, and slow thoughts from the edge of things—
the kind that make you squint first, then grin like you’re onto something.
Mostly for our cohort. If you're not in it but still curious, let Petra know.
He usually knows best.
01
Field Notes: Observations from the edges—what we’re seeing, sensing, and questioning.
01
Field Notes: Observations from the edges—what we’re seeing, sensing, and questioning.
02
Conversations: Founder dialogues and shared reflections, recorded in trust, not performance.
02
Conversations: Founder dialogues and shared reflections, recorded in trust, not performance.
03
Patterns: Shifts in culture, business, and taste—mapped for those building with intent.
03
Patterns: Shifts in culture, business, and taste—mapped for those building with intent.
04
Instruments: crafted tools curated for founders who build with discipline and depth.
04
Instruments: crafted tools curated for founders who build with discipline and depth.
Watch showreel
(2016-25©)
Watch showreel
(2016-25©)
You Were Warned
atelier.woo®
atelier.woo®