GlampIT

GlampIT is an innovative platform that connects up and coming sustainable tourism establishments with the forward thinking traveler. The company’s unique value proposition is targeted at two distinct communities: a community of innovative tourism destinations and a community of like-minded adventure seekers. Due to this unusual duality in audiences, we at Atelier WOO have built a brand that seeks to capture this dynamic visually. We made sure that the theme of the duality runs through each and every element of the brand’s identity. The result was a brand ecosystem that works. Here are some time highlights that work towards the ecosystem approach:

• We adopted a color palette that contains a dramatic contrast between two primary colors, a warm orange and a cool blue.
• We designed a logo that depicts a valley cutting through two mountains, creating a symmetric aesthetic.
• We branded each service that the company provides, all starting with the word glamping, putting an emphasis on the distinction between the actors involved in each service.
• We created a hero illustration that puts a visual emphasis on the same duality in terms of color, composition and objects, while telling the story of the company.